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Marrow & Mapleoperator console
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Channels

Where the broth is selling

Pace tracks sell-through across every channel — DTC, Amazon and retail — watches velocity and stock health, and assembles buyer decks when a channel is ready to grow.

Shopify — DTC & subscriptions

+11%

$78,400

revenue · last 30 days

Subscription program is the growth engine — 2,180 active subscribers. Spring 'Sunday Soup' campaign lifted new-subscriber rate. AOV $46.

Amazon — FBA

-3%

$52,100

revenue · last 30 days

Steady, but Classic Veg velocity is softening and FBA cover on Classic Chicken is thin. Buy Box healthy across the catalog.

Whole Foods Northeast

+19%

$41,900

revenue · last 30 days

Maple-Miso is outpacing its launch forecast — 1.8 units/store/week vs 1.1 projected. Strong case for the Costco NW pitch.

Regional distributors (2)

+4%

$41,600

revenue · last 30 days

KeHE and a New England specialty distributor. ~3,000 doors combined. Reorder cadence steady; one slow-pay account flagged to Ledger.

SKU velocity — what to watch

SKULead channelRead
Classic Chicken 32ozAll channelsBest seller — 38% of volume
Maple-Miso 32ozWhole Foods NEFastest grower — +19% WoW
Sipping Broth 10oz variety packShopifyTop subscription add-on
Classic Veg 16ozAmazonVelocity softening — watch

Pace's recommendation

Maple-Miso's velocity at Whole Foods Northeast (1.8 units/store/week vs 1.1 projected) is the strongest expansion signal in the catalog. The Costco Northwest line-review deck makes the case with this data — it needs your sign-off before Friday. Meanwhile, Classic Veg on Amazon is softening; worth a price-and-content test before it drags the listing.