Six agents. Each scoped, each visible, each named.
Three of them run the supply side (the work co-packers, freight, ingredient sourcing): Sage, Pier, Forge. Three of them run the launch side (retail materials, demos, compliance): Atelier, Stage, Counsel. The Head of Operations orchestrates all six.
Runs the production schedule. Chases POs, watches yield, flags slippage.
Recent activity
Drafted split-run recovery for the Green Mountain delay.today 7:42a
Chased PO-4421 with Northeast Bottling, got the May 28 confirmation.today 6:48a
Re-ran the Q3 production plan with the delay factored in.yesterday
Scope
Owns the co-packer relationship end-to-end. Tracks every run to its scheduled date, drafts the next PO, proposes a recovery plan when a run slips. Sends chase emails on its own; POs send only after you approve.
Authority: Drafts, you approveThreads tracked: 2
Pier
Logistics & freight
8
active tasks
Watches every lane against its baseline. Flags drift, requotes carriers.
Recent activity
Flagged VT→Dallas LTL at 14.2% vs 9% baseline; queued a re-quote.yesterday 3:11p
Pinged Cardinal Freight on a late LTL. New ETA inside the window.today 8:14a
Reconciled 9 inbound freight invoices against quoted rates.this week
Scope
Tracks freight lanes against landed-cost baselines, monitors inbound and outbound shipments, drafts re-quotes when a lane drifts, and pings carriers on late loads. Sends carrier chases on its own; carrier switches need your go.
Authority: Drafts, you approveThreads tracked: 9
Forge
Ingredient sourcing
9
active tasks
Sources, contracts, requotes. Knows every supplier's last price.
Recent activity
Sourced an alt lid vendor at $0.075/unit vs Steve's $0.09. Sample shipped.today
COA expiry sweep: 3 suppliers flagged, request emails drafted.yesterday 11:50a
Flagged a 6% bone-cost bump at Stowe Bone & Marrow.this week
Scope
Runs upstream supplier relationships across ingredients and packaging. Watches COA and spec-sheet expiries, refreshes price lists, and proposes alt vendors when one drifts. Sends routine asks on its own; new vendor onboarding needs your go.
Authority: Drafts, you approveThreads tracked: 12
Atelier
Retail materials
11
active tasks
Builds shelf talkers, shippers, demo kits. One template, per-retailer specs.
Recent activity
Compiled 3 shelf-talker vendor options for Luke's launch.today
Briefed Pacific Pak on the trial shipper dieline.yesterday
Locked the Luke's sell sheet at v2; rolling it forward as the PCC template.this week
Scope
Owns retail collateral: shelf talkers, shipper displays, sell sheets, demo kits. Builds vendor-option lists, briefs designers, and adapts a template for each retailer's footprint. Sends design briefs on its own; print orders need your go.
Authority: Drafts, you approveThreads tracked: 12
Stage
Demo & field
6
active tasks
Books staffers, runs sampling, syncs sensory and consumer panels.
Recent activity
Backfill ask out to a secondary agency for Sun coverage at Luke's.today
Summarized week-1 Highlight panel: 78% intent to repurchase.yesterday
Chasing UC Davis intake form for the sensory panel quote.this week
Scope
Books in-store demo staffing across markets, manages consumer testing (Highlight, sensory labs), and reconciles results back to product changes. Sends booking holds on its own; staffer dispatch confirms only after you approve.
Sourcing 2 alternate Prop 65 reviewers. First quote at $22K feels high.today
Escalation note ready for QAI on the silent organic-cert renewal.yesterday
Drafted the PCC vendor packet, holding for Frank's W-9.this week
Scope
Holds the compliance map: organic cert, Prop 65, label legal review, insurance binders, KeHE/UNFI vendor packets. Drafts the paperwork, schedules the experts, sources second quotes when something feels off. Drafts on its own; expert engagements need your go.
Authority: Drafts, you approveThreads tracked: 13
The agent count maps to the categories on the tracker. Sage on packaging-with-the-co-packer, Pier on logistics, Forge on ingredients, Atelier on POS, Stage on field, Counsel on the back-end and compliance. Each row in the tracker has an agent shadowing it.